15 Oct 2015
It's not always about shouting louder, or the number of people with whom you raise awareness of a message, for behaviour change it's about the number of people with whom you make a connection and how empowered they feel to go on and make that connection with someone else. For years, community sponsorship or investment has favoured the bottom of the engagement triangle - awareness raising, and for some brands that works because knowing their name is the object of the game. But for those brands that require an emotional connection, for example, the 'brand' of sustainability, we need to be focused on the top - creating fans of our 'brand'. It may take longer and feel slower, but in reality these people can stay with you forever once there and the impact will be both deeper and longer lasting.
13 Oct 2015
There is no easy way to drive change, but there are some core components that we think are essential to designing and delivering a change programme, whether you are promoting more sustainable behaviours in the community, or developing a new organisational culture.
30 Jun 2015
Coriander Cows was responsible for creating The Big Positive Weekend in 2014, and we are currently developing partnerships for the 2016 event. The road show has been awarded a BiTC Big Tick, and is a finalist for the BiTC award on communicating sustainability. As we celebrate and keep our fingers crossed for the 7th July when we collect our award (positive mental attitude!) it made me think of a previous post regarding striking a balance between achieving high level 'reached' numbers, and true depth of engagement and how one doesn't naturally follow the other.
1 May 2015
I'm always being asked about our name and how it came about. Here's the background to it...